CRM

CUSTOMER RELATIONSHIP MANAGEMENT

"Do it right, it's a beautiful thing. Do it wrong, it's a diSaaSter."

Same as in any good relationship — successful CRM starts with effective communication.

KWI-CRM has all the systems you need to easily capture customer information and build a rich, accurate database tracking purchase history, returns and more. You can use our analytics to create customized reports that identify your best customers, lapsed customers, nearby customers … any and every way you want to slice and dice the data. Who spent the most, who spent the least, what were the gender factors? Ask, and the data will reveal.

Our CRM programs deliver constant feedback. You'll see what's working, what's not, and continually improve your program with quantified results. So you can accurately spend your marketing dollars for maximum ROI.

Above all, you get the benefit of our CRM team … leading industry consultants who will apply their proven expertise and creativity to shaping your unique strategy.

Services include:

  • Build and consolidate database
  • Maintain the database
  • Reporting
  • Manage promotional campaigns
  • Recommend CRM initiatives

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Build and Consolidate database

Create measurable, incremental sales. Dramatically increase return factor for new customers. Bring back lapsed, high-value customers.

  • Create environment for CRM data.
  • Consolidate all existing databases
  • Postal address verification and standardization
  • Process database through NCOA/AEC processing
  • Import customer lists from external sources

Maintain the Database

Best practices hygiene for clean, accurate data. Maximum results, minimum bouncebacks.

  • On-going de-duping through multiple methods
  • Daily postal address verification and standardization
  • Daily email verification

Reporting

Standardized reports. Ad hoc reports. From first transactions to upselling opportunities. From overview to drill down as deep as you like, customized the way you want.

  • Online access to run CRM reports anywhere you are
  • Access customer information real-time, anytime
  • Monthly management reports

Manage Promotional Campaigns

Tell us your goal, we'll take it from there. From an offer to a full campaign, in the right channels for the right customers. With results tracked and tallied for statistically accurate measures.

  • Pull lists based on your input
  • Setup control lists for comparison measurement
  • Assist with ideas on how to improve campaigns
  • Offer full measurement reporting on all aspects of ongoing campaign results

Recommend CRM Initiatives

Customer history repeats itself. Find others who look like your best customer. We'll help you turn hard facts into hard cash.

  • Database append - get more information on your customer
  • Consultation to create effective programs
  • Higher ROI on promotions
  • Get your money's worth