KWI - CRM has partnered with Anchor Retail Solutions/Anchor Computer with over 40+ years of direct marketing experience, providing hundreds of retail clients with multi-channel CRM database solutions and leading technology for optimal data accuracy, enhancement, and interactive marketing services.

Anchor services afford retail clients the solutions necessary to turn customer information into profitable strategies. Achieve a higher level of data quality, more precise targeting, purchase and response history, advanced reporting and analytics, profiling and other key elements needed when making business decisions that are critical to retention and prospecting strategies.

Address data quality is essential for successful CRM, and no one does it better than Experian QAS.

With over 10,000 customers worldwide, QAS software is changing the way businesses tackle address data quality. Their address validation software helps prevent spelling and formatting errors by enforcing address verification during data entry.

Through enhanced address data quality, KWI clients see increases in customer data capture and reductions in returned mail, increases in call center efficiency and more successful first-time delivery of the mail and packages they send. The superior technology resolves address data quality issues across multiple departments, for optimal return on CRM campaigns.

Since 1985, Melissa Data has been a leading provider of data quality and address management solutions. Melissa Data’s data quality software, Cloud services and data integration components verify, standardize, consolidate, enhance and update U.S., Canadian, and global contact data, including addresses, phone numbers and email addresses for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain a single, accurate and trusted view of critical information assets.