We are delighted to welcome NARS Cosmetics to the KWI family of specialty retailers. NARS is in the process of expanding their store base and we are excited to be part of it.
NARS Cosmetics – owned by Shiseido, a global leader in cosmetics and skin care – is the creation of François Nars, make-up artist and photographer extraordinaire. His cosmetics line debuted in 1994 with just twelve lipsticks sold at the high-end department store Barneys New York. His line quickly expanded from fashion-insider favorite to a widely- renowned brand.
Since then, NARS has created various multi-use beauty products considered some of the best on the market. Shiseido Cosmetics acquired NARS in 2000 and launched the NARS skincare line in 2002, building on their own skincare acumen. Growth and popularity for the brand encouraged NARS to move into retail directly by opening their own stores.
Nars himself has observed, “In the natural pursuit of beauty, women change constantly – great products inspire and guide this process. It’s all about finding different ways to express individual beauty and personality.”
NARS will be managing its retail business with a suite of our best-in-class solutions: KWI Enterprise Merchandising, KWI-CRM for customer management, and KWI Merchant Services. The NARS stores will utilize a combination of traditional POS and KWI Cloud 9 Mobile POS.
We are proud Shiseido-NARS has selected KWI to keep them on the leading edge of beauty retailing.