If selling were easy, everyone would be doing it. But selling isn’t easy because selling involves complex human beings. Human beings who, by the way, shop in all kinds of different ways, on lots of different channels, and often, leveraging several channels at once.
Selling is hard.
Unless you’re a savvy seller. And if you’re here, we’re guessing you are.
Consider Julia. She’s in the market for some sneakers and she just spent a week browsing styles she likes online. Good news. She’s found a pair she wants to purchase and you’re selling them. Here’s the rub. She wants to buy them in person. When she gets to the store, she’s ready to dole out the dollars … but do you have the color and size she wants? Are you 100% confident?
Selling is hard.
Julia’s journey is incredibly common. In fact, a whopping 73% of customers are leveraging multiple channels on their journey to purchase. So they could be browsing in-store, shopping online, and coming back later to pick up curbside. Just because your customers have purchased on one channel doesn’t guarantee they won’t return or exchange it on another.
75% of retailers have already or are currently implementing buy online, pick up in store (BOPIS).
In today’s fast paced, complicated retail landscape, you have no choice but to go omnichannel. Why? Because doing so allows you to create the same solid brand experience at every touchpoint–whether online or digitally
Master your inventory
By going omnichannel, you become a master of your inventory. Suddenly you’ve got eight eyes where you had two. You know all, you see all, and you can execute all.
Running low on size 8 shoes at a certain location? No problem. Your system already tracked that situation three days ago and reupped inventory while you were having your morning coffee. Now, when Julia comes in to buy running shoes, you’ve got what she needs and she leaves a happy camper.
With realtime, accurate data flowing in 24/7, you’ll never again lose a sale because you don’t have what you need where you need it. Of course, allowing you to maximize full price sell throughs at every turn isn’t so bad either.
Create personalized experiences
Now picture this. Your omnichannel platform has now learned that Julia’s an athlete. Suddenly your sales associates can pull up her information and make on-the-fly recommendations. Products that she’s actually interested in purchasing, like, say, running clothes. Julia’s experience has now become personalized, allowing her to feel seen and valued––and leading her to merchandise she really wants.
But that’s not all.
Going omnichannel is also critical because you don’t have the space to keep your entire inventory in store. With data at your fingertips, you’ll optimize the right inventory in the right places, allowing you to devote more square footage to display.
No wonder the vast majority of retailers today (aka your competitors) have set omnichannel strategies and goals for themselves.
Your omni partner matters
Not all omnichannel partners should be considered equally.
KWI’s unified commerce platform comes out of the box equipped with omnichannel capabilities. That means you can configure your fulfillment rules to fit your unique business needs. And you can process every type of omnichannel transaction from the same device––all in one transaction. Automatically integrated with shipping carriers so you can get your stuff to your customers how and when they want it, including BOPIS or shipping from the store.
And yet, what’s omnichannel if your omnichannel solution is clunky, outdated or tethered to your counter? An omnichannel mobile platform is what you need, making your sales associates on-the-go consultants. And that device they’re using? Apple based iOS, making it hands down the most intuitive platform they’ll ever encounter.
Don’t lose another sale ever again because your online and physical brand experiences are siloed and inadequate. Bridge the gap elegantly with a single KWI omnichannel solution designed to convert shoppers into buyers at every turn.