Omni-Channel is not an easy conversation to approach, since a brand’s customer and their experience are at the heart of the matter. One’s strategy must consider so many factors, including creating a consistent conversation with your customer across all channels, both in-store and online.This is no easy feat: making product available on all channels and creating a seamless customer experience that is both comprehensive and holistic is increasingly challenging in the digital age. CFDA hosted a NETWORK. conversation with leading experts to address the subject. It featured Jason Epstein, Senior Vice President of Operations at alice + olivia; Tamara Gruzbarg, Head of Industry Insights at ActionIQ; Paul Healion, CTO & Co-Founder at One Rockwell; Scott Lux, Vice President of Ecommerce and Digital Marketing at Intermix; Nick Molnar, Co-Founder and CEO of Afterpay, and Frank Weil, Chief Customer Officer of KWI.
Original article can be found here: https://cfda.com/news/how-to-build-your-omni-channel-strategy