Back to school shopping is in full swing, with total retail sales expected to reach $27.8 billion this year. While this is great news for the retail industry, retailers need to ensure that they are fully equipped to handle rising consumer demands. This means readying their technology and operations to handle the full gamut of consumer needs-- in-store and online and from fulfillment to merchandising. This also means understanding how this year’s trends are shaping the retail landscape.
With the school year wrapping up and focus turning to summer, many retailers are preparing for a summer lull. But things are still busy on the technology and innovation side of things, brands continue to look to new ways to engage customers and keep them coming back time and again. KWI customer, Stance, is one example, and announced that its unique socks will be available in some airport kiosklocations. We’d also like to congratulate our long-term client, Bluemercury, on their 20th anniversary as they continue to bring luxury skincare and cosmetics to local communities. ThisForbesarticle gives a sneak inside the brand’s history and what makes it work.
As April brings in spring weather to most of the country, retailers this month focused on company earnings, a focus on sustainability timed to Earth Day and continued advancements in experiential and technology innovations. KWI client Il Makiage made headlines with the launch of aquizthat uses machine learning AI to find the perfect foundation to match skin tones. The quiz is a great example of using the brand’s technology roots to better serve their customers in an innovative and unique manner.
Omni-Channel is not an easy conversation to approach, since a brand’s customer and their experience are at the heart of the matter. One’s strategy must consider so many factors, including creating a consistent conversation with your customer across all channels, both in-store and online.
KWI offers a complete commerce solution for specialty retailers. Our cloud-based technology powers all the solutions you need to create unified customer experiences. It is a Point of Sale, Merchandising, eCommerce, CRM, and Loss Prevention solution, all from a single database.
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