July 1, 2019
January 11, 2019
Experiential retail is hot right now and it's not just fashion and beauty brands leading the way. A plethora of companies are announcing pop-up stores to capitalize on a full-sensory experience. There are the tech companies (Facebook at Macy's, Google pop-up), the lifestyle brands like Goop, e-commerce companies like Casper, even communities like HeyMama are getting in the retail game.
December 19, 2018
As the year comes to an end, retailers will take a look back and reflect on wins, losses, and surprises. Then, they’ll turn to the new year: How can they use those learnings to inform a strategy that focuses on where the marketplace is going? Here are our predictions for what will be huge in retail for 2019.
October 5, 2018
Successful retail brands stay relevant and grow by clearly showcasing how their products fit into a consumers' lifestyle. They tell their brand stories through strong content and insight which can drive commerce and create lifelong, loyal customers. This was the main topic of conversation during Advertising Week in New York City where KWI’s Chief Customer Officer Frank Weil moderated a thought-provoking and lively panel with Lindsay Bressler, VP Strategy of Hatch Collection (and a KWI client), Sean Dollinger, CEO, President and Co-Founder of Namaste Technologies, YinYin Gao, Senior Product Director at Tencent Smart Retail and Geoff Schiller, Chief Revenue Officer at PopSugar
September 28, 2018
I recently had the honor of moderating a session at the NRF Shop.org Conference in Las Vegas about how content can amplify commerce. Joining me onstage was Tushar Adya, President and COO of Dylan’s Candy Bar, Lexi Cross, Co-Founder of Shoes of NYC, and Geoff Schiller, Chief Revenue Officer of PopSugar. Together, we discussed how these great brands use content and storytelling to keep customers engaged and loyal, while providing them with a unique retail experience that only their brand can deliver. We had a powerful discussion about what works, what doesn’t, and how publishers and retailers alike use content as a value add. Here are a few keys takeaways:
Summer is officially here and while many are thinking of summer vacation, the retail industry continued to keep busy in June. Especially Target, which is recovering from a mid-month cash register technology issue that may have lost the retailer more than $100 million in sales. According to RetailDive, the spring quarter was rough for many specialty retailers due to cold weather, increased shipping costs and questions over tariffs. But looking ahead to July, Amazon Prime Day is scheduled for two days this year, July 15 and 16, and has caused many other retailers to create their own shopping experiences to compete with Amazon. Techcrunch reports that 250 retailers will compete against Amazon, with brands like Walmart and Target planning big sales.