Meet the KWI
Klaviyo Connector

The KWI Klaviyo Connector syncs your customer profiles and omnichannel sales data from KWI into Klaviyo. In-store and online purchases are tied to the same customer profile, giving your marketing team a complete view of purchase behavior across every channel. The result is smarter segmentation, more relevant campaigns, and marketing that reflects how your customers actually shop.

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More Data,
More Powerful Campaigns

With your complete customer profile and purchase data flowing from KWI into Klaviyo, your team can take full advantage of everything Klaviyo has to offer.

Real-Time Subscription Capture

Capture email and SMS opt-ins at POS and sync them to Klaviyo instantly.

Automated Post-Purchase Flows

Trigger welcome and follow-up sequences the moment a transaction happens, in store or online.

Smart Segmentation

Segment by lifetime value, total spend, purchase frequency, or product category.

Targeted Campaigns

Build campaigns around specific products or item categories your customers have actually bought.

Inventory Sell-Through

Identify customers most likely to buy similar products before you resort to broad discounting.

Unified Revenue Tracking

Track sales across store and eCommerce channels in one place inside Klaviyo.

What It Looks Like
When It Works

Quote
The result was a 23% lift in sales of the Henley sweater and a highly efficient inventory sell-through—demonstrating how the right blend of customer insight, timing, and technology can translate directly into meaningful business impact.
Nick Barbarise
North America IT Director, John Varvatos/All Saints

John Varvatos had excess inventory in larger-size Henley sweaters heading into a key holiday weekend. Rather than running a broad promotion, they used the KWI Klaviyo Connector to identify customers with a history of buying similar products and timed the campaign around an incoming storm.

Result: 23% increase in sales of that sweater style. Clean sell-through. No wide discounting.

Built on the same platform that runs your store

The KWI Klaviyo Connector is part of KWI’s unified commerce platform, the same infrastructure powering POS, Omnichannel Order Management, and Merchandising for multi-location specialty retailers. Most marketing integrations pull from one channel. This one pulls from your entire operation.

KWI has been the operational foundation for specialty retail for 40+ years.

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Further Reading

How Top Brands Are Turning Purchase History Into Revenue

Your customers’ purchase data is already in your systems. Here’s how leading retailers are connecting it to their marketing and what’s possible when they do.

Read The Story

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SEE WHAT COMPLETE DATA CAN DO FOR YOUR MARKETING

Schedule a personalized demo and discover how real-time performance visibility can transform the way your team makes decisions.

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