You may have seen the exciting news that NBCU is launching a new e-commerce marketplace called Shop with Golf. As noted in the Wall Street Journal, “The first marketplace, called Shop With Golf, will be aligned with NBCU’s Golf Channel, selling products from brands that cater to fans of the sport. William Murray Golf, an apparel brand from actor Bill Murray and his five brothers, is among the 30-plus brands initially slated to sell products on the website.”
We are proud to have partnered with NBC on the development of this e-commerce experience. We believe that combining rich content and commerce together is the path forward for providing the most meaningful retail brand experience.
